L’Oreal Korea announced Monday that it appointed Samuel du Retail as the new chief of its Korea operation.
The new CEO has worked at the France-headquartered global cosmetics company since 1996. Over the past 26 years at the firm, du Retail has assumed various key roles, including finance, management and e-commerce.
He served as CFO at L’Oreal China from 2006 to late 2011, which was followed by another CFO position representing the Western Europe operation of the company from 2012 to 2013. He went on to serve as global CFO of the consumer products division in France from 2013 to 2016, continuing working as general manager for the consumer products division in China from 2017 to 2020.
Before his latest promotion, his previous role at the firm had been as a group e-commerce general manager in France from October 2020 to earlier this year. He’s been attributed with the successful growth of L’Oreal and Maybelline in the Chinese market. He also led significant growth in the profitability of the company’s e-commerce efforts.
“I am very pleased to work as the chief of L’Oreal Korea, as Korea is leading the global beauty market with its K-beauty trends,” du Retail said, adding that he will focus on cooperative leadership to continue the innovative path of L’Oreal in the country.