The campaign will begin 24 November and continue through to 4 January 2018, as the retailer aims to drive sales over the holiday season and New Year.
Around 40 brands including fashion and accessories from Bally, Coach, Vivienne Westwood, Marc Jacobs and Tory Birch are on promotion for discounts between 20% and 80% at major downtown Lotte Duty Free shops in South Korea.
The festive promotion includes the opportunity to win prizes such as tickets to film and music events with minimum purchase. Customers spending over US$2,000 at the Lotte Myeongdong store will be entered into a draw for tickets to the Gwanghwamun Sonata.
At the Lotte World Tower and COEX stores, tickets to Hamlet: Alive are on offer. Customers spending over US$700 by 10 December at the three stores mentioned will also have the opportunity to attend the movie premiere of With God. VIP tickets for 70 winners (and a guest) to attend the premiere at the Lotte Cinema World Tower Hotel on 18 December are available.
Lotte’s seasonal programme for customers also includes activities with Korean Wave (hallyu) models and the opportunity to collect pre-paid discount cards.
Customers spending over US$300 at the Myeongdong, World Tower and COEX stores will receive pre-paid discount cards of up to KRW280,000 (US$221) depending on amount spent.
For customers who spend more than US$150 with the retailer at either Incheon International and Kimpo Airports, Lotte will present a prepaid discount card of up to KRW140,000 (US$129) and KRW240,000 (US$221) respectively.
Shoppers spending more than US$200 at Lotte stores can also receive additional discount cards by collecting stamps each time they visit.
On 1 December, the retailer will present its ‘Lotte Duty Free Shop 2018 Play Calendar’ at the Myeongdong, World Tower, COEX, Busan and Jeju stores. The calendar features images of hallyu stars Lee Min Ho, Lee Jong-suk, Exo and Twis that customers can colour-in with pencils provided.
The retailer is also running a lottery for five winners to win a flight to Vietnam in celebration of the launch of flights between Incheon and Nha Trang airports. Customers need only spend US$1 at the airport Lotte Duty Free store to enter.