Canadian sportswear label, Lululemon, has announced plans to open its first shop in India during the forthcoming fall season. The inaugural store is slated to be located in DLF Promenade. This move falls under the company’s franchise agreement with Tata CLiQ, which will also facilitate the introduction of Lululemon products to consumers all across India via its Tata CLiQ Luxury and Tata CLiQ Fashion platforms, coinciding with the store’s launch.
Lululemon’s premier store in New Delhi will carry the company’s technical athletic clothing and accessories for both men and women. The product range will encompass various categories such as yoga, pilates, running, training, tennis, golf, and everyday movement. In addition to retailing products, the store is intended to function as a community hub for events, fostering connections between customers, brand ambassadors, and local fitness communities.
Sarah Clark, Lululemon’s Senior VP, EMEA, expressed pride in the company’s venture into India. She conveyed that the company’s teams have been collaborating with Tata CLiQ to engage with the New Delhi community. The vibrant and active consumer base in the city is reportedly eager for high-quality performance products that merge technical innovation with superior style.
The brand’s launch in India forms an integral part of its wider global expansion strategy. Lululemon currently operates in over 30 global markets. Earlier this year, it extended its reach to Poland, Greece, Hungary, and Romania, utilizing its franchise model.
What is Lululemon’s main product range?
Lululemon primarily sells technical athletic apparel and accessories for men and women.
Where will Lululemon’s first store in India be located?
Lululemon’s inaugural store in India is planned to open in DLF Promenade, New Delhi.
How is Lululemon expanding its brand internationally?
Lululemon is growing its global presence primarily through a franchise model, which has recently led to its expansion into countries like India, Poland, Greece, Hungary, and Romania.
