Lululemon, the renowned athletic apparel company, is reinitiating its Like New programme in Hong Kong, in collaboration with Redress, a local NGO. This endeavour aims to give a second life to pre-owned clothes and is part of Lululemon’s broader sustainability strategy.
The Like New programme, which was first piloted last year, is a comprehensive approach to keep used clothes in circulation by reselling, donating, or recycling them. Between July 2 and September 30, customers can bring their gently used Lululemon or non-Lululemon items to any of the six participating stores in Hong Kong, which includes Queen’s Road Central, Pacific Place, Times Square, Cityplaza, Elements, and New Town Plaza outlets.
Once collected, Redress will sort the items. Those appropriate for resale will be listed accordingly, while others will be donated or recycled. Donations will be made via the charity Crossroads and other local organizations.
Joey Chan, regional director of Lululemon Hong Kong, Macau, and Taiwan, expressed his pride in bringing Like New back to Hong Kong. “This initiative reflects our ongoing commitment to prolonging the lifespan of our products, as well as furthering our collaboration with partners and local communities to advance circularity,” he shared.
The program will reach its high point in November with a temporary Like New pop-up, where consumers will be able to buy a collection of pre-owned Lululemon items. More details about the pop-up, such as its location and opening dates, will be revealed in due course.
In a related development, Lululemon has joined forces with the Hong Kong Polytechnic University for the launch of Re:Form, a circular design competition. This contest aims to instill circular design principles in fashion students and nurture the industry’s future talent.
What is the Like New programme?
It is a take-back and resale initiative by Lululemon, where gently used items can be dropped off at selected stores for resale, donation, or recycling.
Who is Lululemon collaborating with for this program?
Lululemon is partnering with the NGO Redress for this initiative.
What is the Re:Form circular design competition?
Re:Form is a circular design competition launched by Lululemon with the Hong Kong Polytechnic University. This event aims to promote circular design principles among fashion students and foster the growth of future industry talent.
