Lume, a prominent American deodorant brand, has recently introduced its comprehensive body deodorant line-up at Woolworths. The range includes two formulations, one in cream form and the other as a solid stick.
These new offerings from Lume, labeled as Invisible Cream and Smooth Solid Stick, have been specifically designed to cater to different parts of the body. The products are offered in three distinctive fragrances: Clean Tangerine, Lavender Sage, and Soft Powder.
Discussing the science behind the new product line, Lume’s founder, Dr. Shannon Klingman, explained, “The primary cause of body odor is the bacteria present on the skin. These bacteria break down physical fluids like sweat and urine, leading to the release of foul odor. Lume’s products prevent this process by stopping bacteria from consuming these fluids on the skin, thereby preventing the odor from even originating.”
Lume’s extensive body deodorants are now conveniently available at Woolworths, both in physical stores and online. The recommended retail price (RRP) for the products is set at $25.
In other related developments, Old Spice launched a Superman-themed personal care range last month.
What is the major cause of body odor?
According to Dr. Shannon Klingman, Lume’s founder, the primary source of body odor is the bacteria present on the skin which digest bodily fluids like sweat and urine.
What is the unique selling point of Lume’s new product range?
Lume’s new products, Invisible Cream and Smooth Solid Stick, prevent body odor by stopping bacteria from consuming fluids on the skin, thus preventing the odor from even originating.
Where are Lume’s new products available for purchase?
Lume’s new comprehensive body deodorants are available for purchase at Woolworths, in physical stores as well as online.
