French luxury brand Louis Vuitton has chosen Korea for the launch of its new collection for men.
The new SS18 menswear and bags will be available in Shinsegae Department Store from 19 January, and Louis Vuitton men’s exclusive store in Seoul from the 10 January 2018.
Louis Vuitton said the collection is pre-sold at seven stores in seven countries with maily trend-conscious consumers.
Louis Vuitton selected 7 countries to introduce its new menswear collection, namely Korea, France, the United States, Japan, China, Hong Kong and Singapore.
In each country, the brand selected one store to represent the brand, and pre-release the collection.
This new product reflects the design inspired by famous islands around the world with the subject of ‘luxury island hopping’.
Leather goods, clothing, shoes, accessories, including the Monogram Reflective Keypole Bag, which was first unveiled in the menswear collection in Paris last June, are all available in the selected stores.
Kim John, Artistic Director of the Louis Vuitton Men Collection Design said “this collection has been designed with a special reminder of beautiful islands such as New Zealand, Easter Island and Hawaii,” and “Travel and Island, where different cultures and identities can be experienced, that is where I got the idea from.”
Meanwhile, Louis Vuitton store specializing in menswear was opened on the sixth floor of Shinsegae Department Store’s main branch in Seoul. The department store has accommodated a renovated store featuring women’s collections as well on the ground floor.
Other Louis Vuitton stores can only be found at Saks Fifth Avenue in New York, Harrods in London, and Shin Kong Place in Beijing, as well as Shinsegae Department Store’s Gangnam branch stores having also womenswear.