M1 launches data-centric mobile plans

Singapore’s M1 has expanded its data-heavy mySIM mobile plans to bundle the offers with handset subsidies.

M1 launched a range of SIM-only plans in 2015 that offered large data allocations for customers who do not need a new handset.

Building on the popularity of this plan, M1 has unveiled the new mySIMe bundled mobile plans, which start at S$40 for 5GB of local data, 100 minutes of voice calls and 100 SMS. M1 has also introduced a S$70 plan with 15GB of data and a S$90 plan with 30GB.

The high-end S$118 plan meanwhile offers unlimited local data, SMS and voice, while a S$15 add-on can provide unlimited voice calls for the three other plans in the range.

In addition, a S$10 Data Passport add-on will allow customers to use their local data bundles across 56 destinations worldwide, and a S$12 per month add-on will allow customers to share their plan bundles across up to three lines – this is not available for the unlimited plan.

Our SIM-only mySIM plans have proven to be popular with our customers. We are now giving them the option to get their favorite smartphone or tablet at a more affordable price with the mySIMe plans,” M1 CMO P Subramaniam said.

Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Kitchen
We respect your inbox as much as we value your time. That’s why we only send carefully curated weekly updates, packed with the most relevant news, trends, and insights from the retail industry across Asia and beyond.

Copyright © 2014 -2025 |
Redwind BV