Macau is facing one of the toughest years ever in its presence in China. The enterprise is facing the first time a decline in annual gaming revenues during the last 3 years. Macau first came to China 20 years ago. Macau has managed to revolutionize the gambling scene and has long been hailed as the world’s biggest gambling hub. But this seems to be changing with the economic slowdown in China, and the migrations of high-rollers towards Vietnam.
Some of the experts are saying that Macau has now reached its peak and the downfall is inevitable. The gambling hub will have to put in a lot more work than it previously had to promote itself and to secure its existing status in China. The analysts at Bloomberg are saying that Macau’s growth will swing from 14% growth in 2018 to 3% in 2019. According to them, things might turn around in the following year but it’s unlikely that the casino will see the same revenue it saw in the year 2010-2013.
Macau will probably need to upgrade or better since their various marketing techniques that are quite unique across the industry. When it comes to gambling the marketing has its own perks and little details that you usually don’t have to think about when advertising other services and there are some upsides to this as well.
Gambling venues often use very modern and less adopted ways of marketing their services and with the growing popularity of online casinos, there’s a whole new realm of advertising technologies that online casinos can use that get very impressive results. Here we’ll break down some of the basic marketing strategies that Macau has used in the past that can help the gambling hub get back to the equilibrium.
In this day and age, affiliate marketing is one of the most modern and easy to manage ways to advertise your products. Casinos that usually have a harder time collaborating with traditional advertising agencies or getting their ads on all sorts of content across the web affiliate marketing can be one of the most efficient ways to market.
You can rely on the best casino affiliate programs to deliver outstanding results. Macau has used this technique as well and it might consider going in more heavily of affiliate marketing since it proves to have a high response rate, it is less over the top and the users are less likely to ignore it and considering some of the past challenges that Macau has faced it is easy to see why this would be a perfect way to go about promoting their service in the time of decline. There is a lot to dissect when we talk about the situation in Macau and why it is now having the worst time it has had as a company in probably decades. As mentioned above some of it has to do with the fact that Macau has been around long enough for it to start feeling a little less exciting and innovative. Introducing affiliate marketing more heavily into the routine could greatly boost the image of the casino and possible even unfold a whole new, yet untapped demographics of users that could help bring the gambling hub back to its prime.
Macau got used to being the only gambling venue but now the landscape is changing with the regional gaming hub attracting more and more of Macau’s previous clientele. But the inherent advantage that Macau has is that it is more than just a gambling hut.
It has a rich history of being the top destination for successful Asian people looking to entertain themselves with gambling and they could get the prime experience exclusively in Macau. Macau is no just gambling, it’s nice dinners expensive shops and overall luxurious experience. If Macau only focuses on gambling it’s selling point won’t really strike a chord with the users because they can get gambling in other places too.
What they cant get is the exclusivity, the high quality of the hotel experience and the luxury of experience Macau fully. If this gambling hub wants to recover from a bad year it is obvious that it needs a different approach so it can still rival the emerging local casinos by offering users something these fresh venues can not, which is the rich history, the idea behind it and the luxurious experience of it all.
It’s important to consider other factors as well as the Chinese economic slowdown and the reemergence of other, similar experience-based gambling venues for high-rollers. But Macau might be able to recover even easier from this than anticipated because the newness of these other venues will wear off sooner than it did for Macay because the gambling landscape and the customer standards and expectations were completely different then.
Macau needs to ride out this wave of decline through improved marketing techniques and showing resilience to the newcomers with is unique history, glamorous resorts and the luxurious dinners that have seen the gambling hub through a variety of challenges before. The Gambling industry isn’t going anywhere so if Macau manages to get back on its feet it will then fully secure its spot as the leader and innovator in the field.
