Maison Kitsune opens first store in Vietnam
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Luxury fashion house Maison Kitsune has opened its first physical presence in Vietnam in conjunction with local distributor Tam Son International.
The store, located on Trang Tien, one of Hanoi’s busiest streets, combines French and Japanese influences, as well as Vietnamese fine arts and local cultural identity.
The store features a stone-paved facade and a warm colour tone running throughout, with four interconnected sections divided by wooden walls inspired by wicker art, furniture, and ceiling lighting, trying to commemorate Vietnamese heritage and workmanship.
According to the firm, Maison Kitsune’s store setting captures the essence of the “Paris – Tokyo meets” lifestyle. Kitsune’s signature is light oak, herringbone floors, and marble counters, which highlight the brand’s minimalist design philosophy.
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsune offers a variety of brands, including Art de Vivre, integrating a fashion brand (Maison Kitsune), music label (Kitsune Musique), and coffee shops (Cafe Kitsune).
The company operates in several countries and territories, including Thailand, Hong Kong, Japan, and the United States. In 2021, the brand made its debut in Beijing, China.
Questions & Answers
Q.Where is the new Maison Kitsune store in Vietnam located?
Where is the new Maison Kitsune store in Vietnam located?
The new store is situated on Trang Tien, which is described as one of Hanoi’s busiest streets. This is Maison Kitsune's first physical presence in Vietnam, launched with local distributor Tam Son International.
Q.Which partners were involved in opening this new store?
Which partners were involved in opening this new store?
Maison Kitsune opened its first store in Vietnam in conjunction with a local distributor, Tam Son International. The collaboration facilitated the brand's physical entry into the Vietnamese market.
Q.What design influences and elements are featured in the store?
What design influences and elements are featured in the store?
The store combines French and Japanese influences with Vietnamese fine arts and local cultural identity. It features a stone-paved facade, warm colour tones, light oak, herringbone floors, and marble counters, alongside wooden walls inspired by wicker art.
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