A vibrant Malaysian fruit festival in Beijing showcased the beloved durian, generating estimated revenues between CNY3 million and CNY5 million (approximately US$416,000 to US$693,000) for 50 participating exporters. This exciting three-day event, which wrapped up on Sunday, marked the third consecutive year of Malaysian traders presenting their agricultural offerings to Chinese consumers, as reported by the state-owned newspaper Bernama.
This year’s event put a special emphasis on durian varieties, notably the coveted Musang King and Black Thorn. Attendees were treated to a visual feast with over 150 kilograms of Musang King and 60 kilograms of Black Thorn durians on display, alongside delightful selections of 120 kilograms of pineapples and 80 kilograms of mangosteens.
Malaysian Ambassador to China, Datuk Norman Muhamad, expressed his pride in seeing durian, hailed as the country’s “national treasure,” take center stage. He noted that last year, Malaysia’s durian exports to China totaled CNY40.17 million (around US$5.5 million) and emphasized China’s status as Malaysia’s largest trading partner for 16 consecutive years. “This time, we are not selling. We are here to promote, educate, and raise awareness about the uniqueness of Malaysian tropical fruits,” he stated.
Loh Wee Keng, the chairman of the Malaysia Chamber of Commerce and Industry in China, shared optimistic projections that durian exports to China could rise by 15% to 20% this year. This growth comes despite facing weather-related challenges, fueled by robust consumer demand.
As the world’s largest durian market, China primarily sources this cherished fruit from Thailand and Vietnam, but countries like Malaysia, the Philippines, and Cambodia are increasingly stepping up their export efforts. It seems like everyone wants a slice of the lucrative durian pie!
What was the revenue expected from the Malaysian fruit festival in Beijing?
The festival was estimated to generate between CNY3 million and CNY5 million (around US$416,000 to US$693,000).
Which durian varieties were showcased at the event?
The spotlight was on Malaysia’s renowned Musang King and Black Thorn durians.
How significant is China for Malaysian durian exports?
China has been Malaysia’s largest trading partner for 16 years, with total exports reaching CNY40.17 million (approximately US$5.5 million) last year.
