Malaysian convenience-store chain 99 Speedmart has opened three mini-market stores in Singapore.
According to IGD, the 99 Speedmart stores in Singapore follow the same concept as Malaysia’s stores and range in size from 250 to 500sqm. They trade from 10am to 10pm daily.
Besides normal grocery items, shoppers also can find Malaysian products displayed closer to the back of the stores.
In Malaysia, 99 Speedmart operates more than 1500 grocery stores.
“The retailer’s success is driven by low prices, carrying a narrow range of top-selling brands and great store visibility,” explains IGD senior retail analyst Soo-Eng Tan. “A quick look into its flagship store in Singapore suggests that it is pursuing the same strategy there.”
99 Speedmart in Singapore aims to expand its retail network further this year. The company has acquired sites in commercial areas and light industrial parks.
