Frucor Suntory beverage brand, Maximus, continues to raise the stakes in the sports category with its newest product, Maximus Ultra.
Maximus Ultra is the first hybrid sports drink in Australia to contain BCAAs (Branched Chained Amino-Acids) to support muscle recovery and performance. It also contains 50 per cent more electrolytes than regular Maximus as well as B Vitamins, B3, B5, B6 and B12.
Maximus Ultra adds a lot of value to Maximus’ starting line-up with an additional two flavours Tropical and Berry, Maximus senior brand manager Kate Taylor said.
“Besides being a market first and a unique product in the sports category, it also remains true to Maximus’ core – to give consumers the extra hydration they need to work, play and everything in-between,” Taylor said.
“Like the rest of the players in the team, Maximus Ultra also helps hard working