Filipino casual-dining company Max’s Group is taking its pizza chain Yellow Cab Pizza to Vietnam.
Max’s Group says it has signed a development agreement with Blue Star Food in Ho Chi Minh City to roll out at least 12 Yellow Cab Pizza stores in Vietnam within five years, says president/CEO Robert Trota.
The timing and locations of the Vietnam restaurants have not been revealed, but the plan will raise Yellow Cab’s international network to 165 outlets.
Blue Star Food CEO Nguyen Thanh Nam says Vietnam’s young and affluent population has been targeted by significant developments in the F&B industry.
“A lot of Western and casual-dining restaurants are flourishing in Vietnam,” he says, including McDonald’s and Starbucks.
Blue Star Food oversees 45 ice-cream parlours for US brand Baskin Robbins.
Western food represents 7 per cent of dining-out visits in Vietnam, according a survey by UK market research company Decision Lab.
