McDonald’s Philippines is expanding, with new stores and branch upgrades unfolding this year along with menu additions.
There are currently around 650 McDonald’s restaurants in the territory, 61 of which opened last year.
“We’re continuing our aggressive expansion,” said McDonald’s MD Margot Torres. “In terms of new stores, we’re looking at about 50.”
The firm’s outlets will be upgraded to the McDonald’s Nxtgen system, featuring a touch-screen service allowing customers to place orders without interacting with a cashier. The Nxtgen kiosks also allow customers to customize their orders and access additional offerings.
An estimated 70 per cent of stores are expected to receive the upgrade by 2021
