Miu Miu Thailand has opened its third store in the Thai capital Bangkok.
The 250 sqm store is located in the newly opened EmQuartier luxury shopping mall on Sukhumvit, close to its parent brand Prada’s new store.
Designed by the architect Roberto Baciocchi, the space extends over a single level and features ready-to-wear, footwear, bags and accessories.
A plate glass facade hung with back-lit perforated metal curtain expresses the character of the brand. Imposing light boxes framed with brushed steel punctuate the exterior and allow for an impactful showcase of Miu Miu’s pioneering print campaigns.
The interior is divided into two large and distinct areas: The first is home to leather goods and defined by walls covered in floor-to-ceiling mirrors and iconic gold damask fabric inset with sparkling display niches edged with polished steel.
A broad corridor clad in more mirror leads into the second room, featuring footwear and ready-to-wear. Here, damask walls, mirrored niches and small lounge areas furnished with velvet mohair armchairs reflect the “intimate and refined atmosphere” typical of Miu Miu stores, the company explains.
A black Palladian marble floor provides a feel of classic grandeur and a back-lit cellular ceiling ensures softly diffused light.
The space is finished with delicate glass and polished steel counters placed centrally in each room and with green velvet poufs.
