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Following a renovation and enlargement, Montblanc Philippines has relaunched its Rustan’s Makati store as the first concept boutique of the German luxury brand for Southeast Asia.
From an original 78 sqm, the store now covers 110 sqm, allowing the brand to widen its offering of writing instruments, leather goods and classic timepieces.
Inspired by the signature elements of Montblanc, the new boutique boasts a palette of black, white and wood, with designer Noé Duchaufour-Lawrance aiming for an uncluttered aesthetic.
“We’re proud to be Montblanc’s partner in realising its new global vision,” says Rustan VP for store planning and expansions Michael Huang.
SSI Group president Anton Huang says the brand has garnered a strong following during its years in the Philippines with its high standards of perfection.
A grand re-opening event for the store attracted Manila celebrities, glitteratti and influencers.