Malaysian home improvement retailer Mr DIY has launched its first flagship store, at Mid Valley Megamall in Kuala Lumpur.
The chain’s 360th store covers 1393sqm on the mall’s third-floor mezzanine, offering 20,000 product varieties across nine departments – household, hardware, electrical, car accessories, toys, stationery, gifts, sports, and jewellery and cosmetics.
“This is an important milestone for Mr DIY’s growth in the region as we strive toward our vision of becoming the largest home-improvement retailer in Asia Pacific,” says Mr DIY Trading marketing head Andy Chin.
With fresh concepts, the flagship store features a ceiling designed like a hexagon nut, plus there are walkways to make it easy for shoppers to navigate the store.
Chin says RM2 million (US$511,000) was invested in the store, which is expected to drive a monthly footfall of 200,000 customers.
He says it is an exciting year for the company. “We are targeting a total of 300 new stores across Asia Pacific, with 150 in Malaysia alone. Next, we are looking at expanding our reach into two new countries, Singapore and the Philippines, within the second half of the year while we are set to launch the Mr DIY e-commerce platform in the third quarter.”
The retail chain last year recorded more than RM1 billion in revenue, serving 110 million customers. It started as a hardware store in Jalan Tuanku Abdul Rahman, Kuala Lumpur, in 2005 and now has more than 450 outlets throughout Malaysia and Asia Pacific, including Thailand, Indonesia and Brunei.
