Australian haircare company, Nak Hair, has recently secured a significant partnership with global health and beauty distributor, Watson Asia. This strategic alliance will enable Nak Hair to expand its market reach, particularly in the Asia-Pacific (Apac) region and the Gulf Cooperation Council (GCC).
Nak Hair is also set to broaden its visibility in the Chinese market by launching on the esteemed online marketplace, Tmall Global. This move will be followed by a distribution expansion across Europe through collaborations with various exclusive distribution partners.
On the home front in Australia, Nak Hair has introduced its product line on its official website as well as other major online marketplaces. The company has noted a double-digit increase in product sales and aspires to achieve a 20 per cent increase over the upcoming year.
Marc Boelen, CEO of Nak Hair, emphasized the significance of these partnerships in helping the company achieve its strategic growth objectives.
“These partnerships represent a crucial step in our ambitious plan to double our business over the next three years. We aim to meet our customers wherever they are shopping for premium professional haircare products, whether that’s online, in retail stores, at salons, or in pharmacies,” he stated.
What is the significance of Nak Hair’s partnership with Watson Asia?
This partnership with Watson Asia allows Nak Hair to expand its presence in new markets, notably in the Asia-Pacific region and the Gulf Cooperation Council.
How does Nak Hair plan to increase its presence in China and Europe?
Nak Hair aims to boost its visibility in China by debuting on the popular online marketplace, Tmall Global. In Europe, the company plans to expand its distribution network through collaborations with exclusive distribution partners.
What are Nak Hair’s growth aspirations for the coming year?
Nak Hair has reported a double-digit increase in product sales and aims to achieve a 20 per cent sales increase over the next year.
