The National Gallery Singapore and & Co just reinvented the museum store. Located on the ground floor of the newly opened museum, the lifestyle concept space, named Gallery & Co, fuses together several different elements. Comprised of a retail shop, a casual dining area that serves organic bites and a gallery, Gallery & Co seeks to engage museum visitors through its vast offerings. The gallery tapped creative collective & Co to curate and design the space. The retail area features platforms covered in grids, stripes and polka dots, while the cafe consists of clean lines and a green tile floor.
‘Each space has its unique aesthetic catering to a different product category and customer type, ensuring relevance and engendering engagement. They are all unified by the custom-designed grey tiles and blue-grey columns,’ says Yah-Leng Yu, co-founder of & Co and the Foreign Policy Design Group.
The retail shop carries both international and local fashion and design brands, such as French fashion label Kitsuné and Singaporean jewellery brand Argentum. The shop also holds special collaborations between brands and the museum, like the timepiece made collaboratively with Japanese solar watch company Q&Q. The gallery will also exhibit emerging artists.
‘Our objective for doing the store was really to make it a living and evolving space, and the idea of the retail store was to really inspire people to be creative. That’s what the museum is for, to bring the public here, and to inspire them through art – and that’s what we aim to do in our store,’ said & Co co-founder Alwyn Chong. ‘That’s why we don’t sell the regular museum souvenirs – really we are about collaborating, about bringing people together, and about creating something special.’
