Fast fashion chain H&M Singapore is to launch its beauty range in its city stores.
The Swedish company made its debut in the category late last year and in the third quarter of this year Singapore will be the first market in Asia where beauty products go on sale.
The product line-up includes cosmetics, body, skin and hair care products. The full range will go on sale in the H&M Orchard Building store and H&M Raffles Place will stock make-up.
“We are very excited to be the first market across Asia to carry the much-anticipated beauty concept,” said Fredrik Famm, country manager of H&M South-east Asia.
“The H&M philosophy is all about offering shoppers the latest styles and quality fashion while staying affordable, and the upcoming beauty range will stay true to our mission. Similar to our fashion, we hope the extensive selection of our beauty range will allow fans to have fun exploring and creating any kind of look they want.”
Singaporeans will be able to choose from more than 700 beauty essentials, from nail products to beauty tools.
Internationally, H&M is about to launch two additional collections within the beauty range: A premium body care line and the Conscious branded range of sustainable products which are Ecocert-approved.
