New Lazada CEO name surfaced
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Southeast Asian e-commerce platform Lazada has appointed Chun Li as its new CEO.
Li will succeed former CEO Pierre Poignant, who will head to Alibaba Group as a special assistant to its CEO Daniel Zhang.
“Chun is an experienced business leader who can realize Lazada’s vision of unifying commerce with technology to advance Southeast Asia’s digital economy,” said Lucy Peng, chairwoman at Lazada Group.
With technology-architecture and product-strategy backgrounds, Chun Li will ensure Lazada’s competitive advantage through data technology application and business localization across the region, according to the company.
“Lazada’s priority is to create unique value for our consumers and merchants in Southeast Asia,” said Li. “There is incredible momentum for e-commerce across the region, and together with our strong local talents, we will step up Lazada’s digital innovation and commercial development to empower our customers to be successful and provide the best user experience for our consumers.”
Li joined Alibaba Group as chief technology officer for the group’s B2B unit in 2014. He has served as both Lazada president and CEO of Lazada Indonesia since 2017.
Questions & Answers
Q.What is the new CEO's background before this appointment?
What is the new CEO's background before this appointment?
Chun Li joined Alibaba Group in 2014 as chief technology officer for its B2B unit. He has also served as Lazada president and CEO of Lazada Indonesia since 2017, demonstrating his experience within the company.
Q.What will Chun Li focus on in his new role at Lazada?
What will Chun Li focus on in his new role at Lazada?
Li's priority is to create unique value for consumers and merchants in Southeast Asia. He aims to advance digital innovation and commercial development, empowering customers and improving user experience with strong local talent.
Q.What role will the former CEO, Pierre Poignant, take on?
What role will the former CEO, Pierre Poignant, take on?
Pierre Poignant will move to the Alibaba Group following his departure from Lazada. He will serve as a special assistant to Alibaba Group's CEO, Daniel Zhang, in his new capacity.
Q.What specific skills does Chun Li bring to his new position?
What specific skills does Chun Li bring to his new position?
Chun Li has a strong background in technology architecture and product strategy. The company expects him to use data technology application and business localization to maintain Lazada’s competitive advantage across the region.
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