New look for Pierre Herme Japan flagship
In this article (5)
A decade after opening, French chocolatier Pierre Herme Japan has renovated its flagship store at Aoyama in Tokyo.
Behind the new look is interior designer Masamichi Katayama, whose Wonderwall firm has worked on projects in Australia, Europe, the US and other parts of Asia. The renewed space reflects on the notion that every day is a whole new day presenting an opportunity to discover new tastes, sensations and pleasures.
Right from the store’s entrance, visitors are presented with a spread of products, from macarons to viennoiseries.
By the staircase is a new area, the “Crossover”, where original items are displayed including more than 40 recipe books written by Pierre Herme.
Called “Heaven”, the upper level features an aerial kitchen where the chefs can be seen at work.
Throughout, the store features eclectic art such as a neon sign created by artist Makiko Tanaka, as well as a service counter that seamlessly doubles as a DJ booth for private events.
Questions & Answers
Q.Which interior designer was responsible for the renovated Aoyama store?
Which interior designer was responsible for the renovated Aoyama store?
Masamichi Katayama, through his firm Wonderwall, designed the new look for the Pierre Herme Japan flagship. His firm has experience with projects across multiple continents.
Q.What is the name of the new area where Pierre Herme's recipe books are displayed?
What is the name of the new area where Pierre Herme's recipe books are displayed?
The new area by the staircase is called the “Crossover.” It features original items, including over 40 recipe books authored by Pierre Herme himself.
Q.What kind of unique feature does the upper level of the store, known as 'Heaven', include?
What kind of unique feature does the upper level of the store, known as 'Heaven', include?
The upper level, called “Heaven,” features an aerial kitchen. Here, customers can observe the chefs as they work, preparing the store's products.
Q.Does the newly renovated store feature any contemporary art?
Does the newly renovated store feature any contemporary art?
Yes, the store incorporates eclectic art throughout its space. An example is a neon sign created by artist Makiko Tanaka.
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