Apple’s much-anticipated AI features, branded as Apple Intelligence, rolled out last year to users worldwide, enhancing the iPhone experience across various markets. However, Chinese users find themselves left in the lurch, eagerly eyeing these smarter capabilities. The stumbling block? Strict local regulations governing AI technology in China.
According to Bloomberg’s Mark Gurman, the rollout of a China-specific version of Apple Intelligence will not debut with the expected iOS 18.5 update in mid-May 2025. Instead, it is projected that these innovative features will launch alongside iOS 18.6, likely after Apple’s grand Worldwide Developers Conference (WWDC) scheduled from June 9th to 13th, 2025. The reason for this delay is rooted in China’s stringent regulations on artificial intelligence, particularly concerning AI that generates text or images, designed to ensure alignment with national values and oversight.
To navigate these regulatory waters, Apple is reportedly teaming up with Alibaba, which will provide technology to help ensure that the AI features adhere to local laws, essentially acting as a compliance safety net. Additionally, Baidu is set to contribute its expertise in language processing and search functionalities, taking on a role similar to what Google or OpenAI fulfill in other regions. Establishing these collaborations and aligning everything with Chinese law has proven to be a time-consuming process.
Launching Apple Intelligence is crucial for Apple to maintain its competitive edge in the fiercely contested Chinese smartphone market, where local players like Xiaomi, Huawei, and Oppo are already flaunting their own AI capabilities, from sophisticated photo editing tools to real-time translation services.
As consumers increasingly prioritize AI features when selecting their devices, Apple finds itself under pressure to introduce its own smart offerings. With iPhone sales in China stalling, the potential delay in launching these critical features may allow competitors to gain even more ground, capitalizing on innovations that entice buyers.
In today’s interconnected world, tech firms can’t merely develop cutting-edge technologies; they also must navigate a patchwork of legal frameworks across different countries. Sometimes this journey involves forging local partnerships and tweaking how technologies function, which can be a painstaking process. For eager Chinese consumers, this means waiting longer for features already enriching the user experience elsewhere—which can feel like attempting to enjoy a delicious feast while stuck outside a locked restaurant.
When are the Apple Intelligence features expected to launch in China?
The features are likely to debut with iOS 18.6, following the Worldwide Developers Conference scheduled for June 9th to 13th, 2025.
Why is there a delay in launching these AI features specifically in China?
Apple must navigate strict Chinese regulations concerning AI, which necessitates partnerships with local companies like Alibaba and Baidu to ensure compliance.
How are Chinese smartphone brands positioned in relation to Apple?
Local brands like Xiaomi, Huawei, and Oppo are aggressively marketing their AI features, posing significant competition for Apple in the challenging Chinese market.
