Nike has opened the brand’s largest House of Innovation yet, in Paris, focusing on delivering a digital retail experience. Located at number 79 on the famous Avenue des Champs-Elysees, the House of Innovation 002 spans four floors and occupies a 2400sqm area.
According to the company, Nike Paris will focus on four areas: uniting shoppers to a global sports community, innovative services and products for women, more kids’ experiences and seamless end-to-end consumer experience.
“When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world,” said Heidi O’Neill, president of consumer and marketplace.
The House of Innovation in Paris features a wall-to-wall installation called Mission Control, connecting customers to the global sports community.
Female shoppers can receive a fit recommendation using Nike Fit technology for any of its bras and information on their precise shape can be saved for future store visits.
Nike Paris houses a destination for kids called Kids Pod, featuring interactive gaming and trial station such as a 360 virtual runners experience inspired by Parkour.
“The strength of our digital portfolio combined with product innovation and amazing physical spaces will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way,” O’Neill said.
At the House of Innovation Paris, more than 85,000kg of sustainable material is woven into the fabric of the store design and display fixtures. The store is fuelled by a clean-energy wind farm in Spain.