In the first quarter of the upcoming year, the renowned Italian luxury streetwear brand, Off-White, is set to make its debut in the Indian market. This move is a result of an exclusive distribution partnership with Brand Concepts, a prominent fashion retail house.
Over the next few years, an estimated investment of US$5 million is anticipated to establish the Off-White brand across India. This follows the sale of the brand last year from LVMH to Bluestar Alliance.
Abhinav Kumar, co-founder and CEO of Brand Concepts, stated, “Until now, our primary focus has been on accessories within the premium segments. The launch of Off-White will see us venturing into two new arenas: the luxury segment and the mainstream apparel business.”
The brand’s diverse product range, which includes apparel, bags, wallets, and a comprehensive footwear line, will be launched under the premium multi-brand store, Bagline. This retail platform currently showcases brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, and Juicy Couture.
Commenting on the current market trends, Kumar remarked, “The streetwear culture in India is burgeoning, which is evident in the escalating sneaker movement across the country. India, being home to one of the world’s youngest populations, has a timely and relevant demand for streetwear, making it an ideal market for expansion.”
As part of its growth strategy, Off-White aims to bolster its visibility in luxury multi-brand destinations like The Collective and Iconic. Additionally, there are plans to inaugurate two outlets in key metropolitan cities and to launch a bespoke e-commerce platform.
Kumar added, “In the following two to three years, we aim to establish five to six flagship stores, backed by a broader shop-in-shop presence. We anticipate Off-White to be available across 25-30 points of sale in India.”
To bring Off-White to the Indian market, Brand Concepts will collaborate with Sportlux General Trading, a global distributor of luxury brands.
When is Off-White expected to enter the Indian market?
Off-White is set to debut in the Indian market in the first quarter of next year.
How will Off-White’s products be introduced in India?
Off-White’s product range will be launched under Brand Concepts’ premium multi-brand store, Bagline.
What are the plans for Off-White’s visibility and presence in India?
Off-White plans to increase its visibility in luxury multi-brand destinations, open two outlets in key metropolitan cities, and launch its own e-commerce platform.
