Oh!Some, a leading lifestyle and retail brand, has recently launched its most extensive flagship store yet in Vietnam. Spanning a grand total of 2000 square meters, the store is conveniently situated at the Vincom Center Dong Khoi in the bustling epicenter of Ho Chi Minh City.
The store stands out with its vibrant yellow theme, accentuated by candy-colored interiors. With eye-catching installations primed for photo opportunities, open zones dedicated to browsing, and thoughtfully presented product displays, the store certainly has a unique appeal.
An Oh!Some representative underscored the brand’s intentions, stating, “We envisage shopping as a broader experience than simply making transactions. Our ultimate aim is to stir creativity and infuse joy into everyday life.”
The launch of this flagship store represents a significant step forward in Oh!Some’s offline expansion endeavors. The strategy essentially revolves around transforming traditional brick-and-mortar retail into immersive, experience-driven environments.
The store doesn’t just stock Oh!Some’s core range of Korean and Japanese beauty products. It now also boasts four novel themed sections: merchandise inspired by anime, travel must-haves, DIY craft kit essentials, and comprehensive solutions for gifting. Furthermore, the store spotlights several exclusive IP collaborations.
This venture marks Oh!Some’s seventh store in Vietnam. Since its inception in April, the brand has experienced rapid growth, with stores now operating throughout Ho Chi Minh City and Hanoi.
What is the concept behind Oh!Some’s new flagship store?
The store is designed to make shopping an immersive, enjoyable experience rather than just a transaction. It features unique aesthetic elements and curated displays for a creative and joyful shopping environment.
What new sections have been introduced in the store?
Four new themed sections have been added: anime merchandise, travel essentials, DIY craft kits, and gifting solutions.
What is the significance of this new store for Oh!Some?
The new flagship store marks a key milestone in Oh!Some’s offline expansion strategy. It signifies a transition towards creating experience-led environments in physical retail, and it’s also the brand’s largest store in Vietnam to date.
