Panerai Opens Tsim Sha Tsui Centre Boutique

Florentine high-end luxury watchmaker Panerai has opened a boutique in Kowloon.

The 60sqm Panerai Tsim Sha Tsui Centre store is the fifth opened in Hong Kong, after the Landmark Prince, Canton Road, IFC and Times Square boutiques.

The concept of the design and materials used reflect Panerai’s Italian tradition and stands as a reference to the underwater universe. The use of oak, veined Italian marble, burnished brass, bronze, and a special “reeded” glass reinterprets the watchmaker’s technical codes, as well as the brass lights and sales counters with wooden details recalling the sea and sailing ships.

Panerai now has 85 boutiques throughout the world, five of which are in Hong Kong.