PepsiCo New Zealand has announced the addition of two innovative product offerings to its popular snack portfolio. The new product lines include Bluebird-branded crackers and a ‘Mini Canister’ range, marking a significant shift in the company’s strategy as they move their existing flavour profiles across varied food categories and packaging formats.
The new additions consist of two distinctive formats: Mini Canisters priced at an RRP of NZ$4.99 and Bluebird Crackers at an RRP of $3.79. The Mini Canisters comprise smaller versions of fan-favourite snacks such as Doritos Cheese Supreme, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon, all conveniently packaged in portable containers.
On the other hand, the Bluebird Crackers consist of oven-baked biscuits. They’ve been designed to incorporate flavours previously unique to the company’s potato chip range. These flavours include Cheddar Cheese, Salt & Vinegar, Sour Cream & Chives, and Crispy Chicken.
Both the Mini Canister and Bluebird Cracker ranges will be made available throughout major supermarkets across the country, offering consumers wide access to these new snack options.
Lee Kent, GM of NZ Foods at PepsiCo, shared insights about the new product launches. According to Kent, the company’s latest offerings reflect the preferences of Kiwi consumers who value choice, convenience, and the trust they place in familiar brands that continue to innovate.
Kent further expressed PepsiCo’s commitment to growing its snack category through these new products. The ultimate goal, he shared, is to continue introducing fresh, relevant innovations that meet and exceed consumer needs and expectations.
What are the new product lines PepsiCo New Zealand has introduced?
PepsiCo New Zealand has launched two new product lines – Bluebird-branded crackers and a ‘Mini Canister’ range.
What does this expansion indicate for the company?
This expansion marks a shift in the company’s strategy as they move their existing flavour profiles across different food categories and packaging formats.
Where will the new snack ranges be available?
Both the Mini Canister and Bluebird Cracker ranges will be distributed through major supermarkets nationwide.
