Play-Asia.com, Asia’s leading online gaming and lifestyle brand, has chosen Worldpay, Inc. a global leader in payments, to support the next phase of its business growth as it seeks to reduce fraud and accelerate its expansion plans into new territories.
Play-Asia.com required a partner that could provide a comprehensive payments solution that would help understand where revenues may be affected by high fraud rates, allowing them to develop effective risk management strategies to minimise potential losses.
After evaluating several payments providers Play-Asia.com selected Worldpay for its advanced end-to-end solution including online payment gateway, and fraud management services. Worldpay’s Risk Guardian tool is helping Play-Asia.com tailor automated fraud rules for their business model and industry, allowing them to maximise acceptance rates and protect their revenues.
Supported with detailed insights on transactions, and fraud trends across each market they operate in, PlayAsia.com is equipped with actionable data to optimise their payment traffic and significantly reduce the resources needed to manage fraud. Since working with Worldpay, Play-asia.com has seen a 40 per cent reduction in the time spent processing fraud cases, customer orders and identity verification checks.
The company can now also serve new customers by offering additional payment methods such as Diners, Discover, and UnionPay in China.
The partnership with Worldpay has brought together two innovative companies from the gaming and payment industries. Play-Asia.com is renowned as one of the largest online gaming distributors globally, offering gaming products and content, while Worldpay provides in-depth knowledge and state-of-the-art payment technology to help companies reach new customers and improve their online shopping experience.
Jan Neuhäußer, CEO at Play-Asia.com said, “With over 15 years of serving our customers, we have grown to become a leading online retailer, focused on providing the best shopping experience, genuine high quality products and outstanding gaming choices and experiences.
“To continue to deliver consistency, quality and global fulfilment through our online marketplace, we required a partner who would support us to develop our offering and strengthen our position. Worldpay’s industry expertise and guidance has enabled us to expand the range of payment options we offer, to alleviate the risk of fraudulent payments, and support our expansion plans into Latin America.”
Phil Pomford, General Manager for Asia Pacific, Global Enterprise eCommerce at Worldpay said: “Over the next few years we will see the global entertainment market grow from $1.8 trillion to $2.2 trillion, with consumer spending on videogames alone forecast to rise to $498 million by 20211. This is a huge opportunity for Play-Asia.com not just in terms of revenue, but also in providing customers with an optimal online shopping experience. By working with Worldpay to put payments at the forefront of its eCommerce strategy, Play-Asia.com has gained a significant competitive advantage.”