Pop Mart, a Hong Kong-based firm known for their popular ‘blind box’ collectible toys, including the iconic Labubu, has recently updated and broadened its range at its Beijing-based theme park, Pop Land.
After a year of significant renovations, the Labubu Forest Zone is set to reopen to the public on April 30th, the company announced during a recent event. This conversion includes several new amusement park rides, engaging carnival games, live entertainment, food vendors, and retail outlets featuring beloved characters such as Dimoo and the The Monsters series, including fan-favorite Labubu.
During a press conference, Pop Mart’s Vice President, Jeffrey Hu, shared his insights on the company’s growth strategy. After examining both Chinese and global markets, Hu believes there are ample opportunities for expansion. However, he indicated that the company wishes to focus on perfecting one theme park before duplicating the concept elsewhere.
The evolution of Pop Land, which initially opened its doors in 2023, represents a shift in Pop Mart’s strategy. Moving away from a sole reliance on toys, the company aims to diversify its business by capitalizing on a wider selection of intellectual properties featuring its characters. To further this strategic diversification, a Labubu-themed film in collaboration with Sony Pictures is also in development.
In terms of financial performance, Pop Mart reported a nearly three-fold increase in its 2025 revenue. The company’s revenue surged to 37.12 billion yuan, up from 13.04 billion yuan a year earlier. The firm’s profit also witnessed a substantial growth, soaring by 308 percent to reach 12.78 billion yuan.
What are the new features in the renovated Labubu Forest Zone?
The newly renovated Labubu Forest Zone offers new amusement park rides, carnival games, live performances, food outlets, and retail stores featuring popular characters like Dimoo and Labubu.
What is Pop Mart’s current growth strategy?
Pop Mart is focusing on expanding its intellectual property portfolio and diversifying its offerings beyond toys. This includes the development of a theme park and a movie in collaboration with Sony Pictures.
How did Pop Mart perform financially in 2025?
Pop Mart reported a nearly three-fold increase in its 2025 revenue, which rose to 37.12 billion yuan from 13.04 billion yuan a year earlier. The company’s profit also witnessed a substantial growth of 308 percent, amounting to 12.78 billion yuan.
