South Korean cosmetics firm Nature Republic has opened four pop-up stores in Italy. The brand’s entry into the Italian market has seen the pop-ups emerge within Italy’s Coin department stores in Rome, Milan, Torino and Bari. Heritage brand Coin is the largest department store chain in the country in terms of outlets, and focuses on apparel, beauty and home decoration products.
Nature Republic will leverage its foray into Italy as a launch pad for further expansion throughout Europe, where enthusiasm for Korean beauty products is growing. It has been registering its cosmetics products in the territory for the past two years.
The firm now operates in 19 countries worldwide. The Italian cosmetics market brings in roughly €10 billion (US$11.4 billion) in annual revenues.