Prada has opened its first store in South Korea selling only menswear.
The new shop is hosted inside the Shinsegae luxury department store in Seoul, but features its own distinctive entrances.
The new space, designed by architect Roberto Baciocchi, covers about 165 sqm and houses the men’s ready-to-wear, leather goods, accessories and footwear collections.
The internal façade, clad in Saint Laurent marble, is characterised by two large corner entrances. Slim strips of steel frame the window and the light box.
The entrances lead to an area where the leather goods and accessories collections are displayed.
The next area features masculine materials and finishes and hosts the ready-to-wear and footwear collections. The space is defined by ebony floorboards and walls, dark brown carpeting and cotto-coloured leather sofas.
