Prada Station pop-up at Galaxy Macau

Prada-Station-Pop-up_2.jpg

The pop-up is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity.

Around the train, the illuminated platforms host a series of small installations that complement the main aesthetic experience embodied by the train including Christmas versions of life-size Prada Robots and a ticket kiosk .

The interior features walls covered in floral-patterned red silk brocade to create a luxurious, romantic look.

The setting is completed by the iconic black-and-white chequered floor which characterizes Prada stores around the world since 1913.

The Prada Cahier bag is reinterpreted in three styles made of exotic leathers, exclusive at The Promenade Shops in Galaxy Macau.

This project – here inaugurated for the first time – offers customers the chance to acquire exclusive products which are chosen for each leg of the journey and presented inside this original installation.

Prada Station Pop-up will delight the customers until 14 January 2018 at The Promenade Shops’ Pearl Lobby, located within Galaxy Macau.

Galaxy Macau and Broadway Macau combine deliver the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the two properties cover 1.1 million square meters of unique entertainment and leisure attractions that are unlike anything else in Macau.


About Retail News Asia

Retail News Asia is committed to providing local and global retailers with the latest news from the Asian retail market on a daily basis.

We have resources for everyone from independently owned business owners to online-only retailers and major chains expanding their reach throughout the Asian market. Retail News is “the news source” with over 50 weekly posts and 13,6 million readers.


CONTACT US

CALL US ANYTIME

Most read



Retail updates

Stay up to date of the lates updates and retail news from Asia.








X