Hanoi Real Estate Market Sees Moderate Price Declines Amid Shifting Demand
Recent data reveal a slight downturn in property prices across Hanoi, signaling a shift in consumer trends within the real estate sector. According to a comprehensive analysis of over 400 projects, average prices have dropped by 1% compared to the last quarter of 2024. This trend aligns with findings from property listing platform Batdongsan, which also reports notable price decreases in several residential projects.
In-depth surveys by VnExpress highlight year-on-year price contractions of 2-6% across sought-after projects such as Hanoi Paragon, Mipec Rubik 360, and Master West Heights. For instance, a typical 64-square-meter apartment in Long Bien District is now listed at VND4.4 billion (approximately $169,400), reflecting a decline of 3.9% from the previous year.
While prices of new properties on the primary market remain stable at VND79 million per square meter, many apartment sellers are recalibrating their strategies. Do Thu Hang, Senior Director of Advisory Services at Savills Hanoi, notes that sellers are increasingly seeking to make quick profits and diversify their investments. This shift has prompted many to reconsider their pricing, especially as demand softens.
Nguyen Hoai An, a senior director at property consultancy CBRE Hanoi, observes that prices of older apartments have surged by 40% over the past two years. However, she warns that the absence of supportive market factors suggests difficulty in maintaining such growth. “Many sellers no longer anticipate large profits and may struggle to attract buyers without price reductions,” she explained.
Pham Duc Toan, CEO of developer EZ Property, points out that many current apartment owners are speculators looking to capitalize on quick returns. With only 15-20% of the purchase price paid upfront, some buyers find themselves unable to meet subsequent payment obligations and are thus compelled to offload their properties.
The market is further influenced by an influx of new condo supply, with Savills projecting the addition of 7,400 new units by the end of the year, primarily in suburban districts like Dong Anh, Hoai Duc, and Hoang Mai. Looking ahead to 2026, industry experts anticipate that primary market prices may decline as developers pivot toward affordable housing to better align with actual market demand.
“Reintroducing units priced below VND2 billion will help create a more sustainable balance between supply and demand,” Hang added, emphasizing the importance of catering to underserved segments.
This evolving landscape in Hanoi’s real estate market may have significant implications for the broader retail sector. As consumer trends shift and property values adjust, retailers will need to adapt their strategies to align with changing demographics and purchasing power. The current dynamics underscore the necessity for brands to remain agile and responsive in an increasingly competitive environment.
