Inditex Group-owned youth fashion brand Pull&Bear opened its new two-storey East Nanjing Rd flagship this week.
Pull&Bear features in 70 markets worldwide with a network of over 900 stores. The new Shanghai store is the first in the city to present the brand’s new image, which draws inspiration from the Californian atmosphere of Palm Springs.
The 700 sqm store displays Pull&Bear’s collections on two floors. The ground floor, which can be entered either from the street or from the Mosaic Plaza shopping centre, sells womenswear and the first floor is devoted to menswear.
The striking facade uses traditional glass bricks and LED lighting to project the brand anfd welcome customers with an air of light and transparency. Instead of a traditional display windows, the facade features visual projections, inviting passersby to come into the shop and discover the new space.
Once inside, materials typical of DIY or building projects, such as painted concrete, OSB, pine wood and textured paint combine to create a richly varied setting of colours, materials and textures.
This opening enhances Pull&Bear’s presence in China, the brand’s third market by number of stores (only behind Spain and Russia), with 63 points of sales open throughout the country’s major cities. It is the fourth Shanghai store for the brand.