Retail Asia19/02/2020
12min0
Singapore-headquartered department-store chain Robinsons has built a 120,000-strong loyalty program database in just 18 months using an app-based solution. The program, called R, is signing up new customers every day through interactions with customers of the company’s five stores in Singapore and Malaysia. The 161-year-old department store has reinvented its customer relationship strategy since teaming […]