Australian fashion retailer Réalisation Par has recently launched its first-ever pop-up store, in association with LookNow, a renowned multi-brand boutique based in Shanghai, China.
Réalisation Par’s initial Shanghai pop-up shop experienced enormous popularity, selling out completely and necessitating a temporary closure for restocking. Following this overwhelming success, the company has determined to extend its duration until October.
Teale Talbot, co-founder of Réalisation Par, mentioned that the partnership with LookNow was carefully planned, following the brand’s continued online success in the region. She stated, “After the success of our pop-up stores in London, Los Angeles, and Sydney, we believe now is the perfect time, and LookNow is the perfect partner, to reach out to our Chinese customers in a real-life setting.”
The collaboration with LookNow offers Réalisation Par a chance to gain exposure in the boutique’s numerous locations spread across China. This partnership essentially enables the brand to sell directly to Chinese consumers without the need to maintain a permanent retail space.
Chanel Lai, co-founder of LookNow, expressed her admiration for Réalisation Par and mentioned that her customers feel similarly. She said, “It’s an honour to introduce such a renowned brand to the centre of Shanghai. We eagerly anticipate welcoming both new and loyal customers to our store to discover a remarkable collection of Réalisation Par’s most popular pieces.”
What is the significance of Réalisation Par’s inaugural pop-up store in Shanghai?
The pop-up store represents Réalisation Par’s entry into the Chinese market, giving them direct access to Chinese customers without the need for a permanent retail space.
How has the Shanghai pop-up store performed so far?
The store has been incredibly successful, selling out completely and leading the company to extend its duration until October to meet customer demand.
What does the partnership between Réalisation Par and LookNow entail?
The collaboration allows Réalisation Par to leverage LookNow’s numerous locations across China, providing them with a platform to sell directly to Chinese consumers.
