Dubai-headquartered Reel Cinemas has launched dine-in movie theatres in the UAE, with one planned for The Dubai Mall.
The theatres – designed with comfortable seats and tables to eat while watching a movie – will feature meals created by chef Guy Fieri. The first has opened at the Jebel Ali Recreation Club, with the third location to be The Pointe in The Palm Jumeirah.
Combined, the theaters will have 14 dine-in screens, with session tickets covering not just the film but also a meal comprising an appetiser and main course from Fieri’s American Kitchen concept. And none of the Dine-In Cinemas will serve popcorn!
“Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences,” explains Damien Latham, CEO of Emaar Entertainment, the operator of Reel Cinemas.
“Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”
Restaurant-prepared meals from Guy Fieri’s American Kitchen are delivered to the table of movie-goers, as they enjoy blockbusters with Dolby Atmos and Barco Flagship Laser projection.
The menu takes inspiration from Fieri’s best-known dishes, such as his signature Mac & Cheese Burger, Trash Can Nachos and New York marbled Cheesecake.
Fieri, an Emmy Award-winning chef, restaurateur, TV personality and author, has 45 restaurants located across the US and Mexico and will soon be launching in South Africa. This is his first venture into the Middle East.
“The concepts we are building are truly a first of their kind venture for both of us,” says Fieri. “I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership.”
