Reliance Retail, a major Indian retail company, has successfully acquired the skincare and wellness brand, Pahadi Local. Pahadi Local, established in 2018, is well-regarded for its clean ingredient formulations, ethical sourcing practices, and sustainable product offerings. The company is known for its Himalayan ingredients, especially Gutti Ka Tel (Apricot Kernel Oil), which has gained widespread recognition and consumer loyalty.
Reliance Retail’s acquisition of Pahadi Local aligns with its strategic goal to invest in promising Indian brands across multiple sectors, including beauty, wellness, fashion, and lifestyle. The retail giant has plans to foster Pahadi Local’s next growth phase by broadening its retail presence, strengthening its digital footprint, and fast-tracking innovation.
The founding team of Pahadi Local will remain integral to the company’s operations post-acquisition, playing a crucial role in shaping the brand’s creative direction, product development, and overall philosophy.
Isha Ambani, executive director of Reliance Retail Ventures, commented on the acquisition, emphasizing the company’s focus on curating brands that blend authenticity, innovation, and significant consumer relevance. Ambani praised Pahadi Local’s commitment to Himalayan wellness traditions and responsible sourcing, making it a valuable addition to their beauty brand portfolio.
Reliance Retail is a subsidiary of Reliance Retail Ventures, the umbrella corporation for all retail companies within the Reliance Industries group.
What is the main product offering of Pahadi Local?
Pahadi Local is known for its skincare and wellness products primarily made from Himalayan ingredients, with Gutti Ka Tel (Apricot Kernel Oil) as its standout product.
What are Reliance Retail’s plans for Pahadi Local post-acquisition?
Reliance Retail plans to expand Pahadi Local’s retail presence, strengthen its digital footprint, and accelerate innovation to foster the brand’s next phase of growth.
How will the founding team of Pahadi Local be involved in the brand post-acquisition?
The founding team will continue to play a critical role in shaping the brand’s creative direction, product development, and overall philosophy.
