Neobank Revolut is on the rise, showcasing impressive advances in customer acquisition and transaction volume while expanding its presence in Switzerland.
British fintech giant Revolut continues its upward trajectory, demonstrating strong performance with a 72% revenue increase, now totaling £3.1 billion (approximately 3.41 billion francs), as stated in their latest annual report published Thursday. This impressive growth reflects their ability to scale effectively across nearly 30 countries, attracting a burgeoning global customer base.
In 2024, Revolut’s pre-tax profit soared by 149% to £1.09 billion, while net profit surged by 130% to £790 million. As of year-end, Revolut boasted 52.5 million customers worldwide—a 38% increase—outpacing established banking institutions. For context, HSBC, the UK’s largest bank, currently serves 41 million customers.
The innovative neobank processed an astonishing £1 trillion in total transaction volume, with a peak of 940 million transactions occurring in December alone.
CEO and co-founder Nik Storonsky emphasized the company’s multifaceted growth, stating, “We not only accelerated our customer growth and added almost 15 million new users globally, but also achieved deeper customer engagement through a wider range of our services in both retail and Revolut Business.” This expansion strategy aligns with their ambitious aim of reaching 100 million active customers in 100 countries.
Revolut is set to launch its banking services in Mexico and has recently secured a license for prepaid payment instruments (PPI) from the Reserve Bank of India. Additionally, the company has ten more license applications pending, reflecting its aggressive expansion strategy. Growth has been particularly robust in Southern Europe and the Nordic region, with plans to further penetrate the Asia-Pacific and Middle Eastern markets.
As Revolut accelerates its growth, operational costs have risen by 50% to £1.4 billion, largely attributed to a 60% increase in personnel expenses, totaling £794 million. The workforce expanded significantly, reaching 10,133 employees at the end of the year, up from 8,152.
Revolut’s growth in Switzerland has been particularly noteworthy, with a 29% increase in private customers and a 41% rise among business clients. Swiss users recorded nearly 70 million card and ATM transactions—a remarkable 30% growth from the previous year—while domestic transactions rose by 29%. The company has also launched services in Switzerland, facilitating QR code payments through a “virtual” Swiss IBAN.
In the UK, Revolut operates with a restricted banking license and utilizes a full license in Lithuania for its EU operations. This strategic positioning enables the fintech leader to leverage its offerings in various markets.
The ongoing success of Revolut not only enhances its standing in the fintech landscape but also signifies broader trends in consumer behavior and technological advancement. As digital banking evolves, consumers can anticipate more innovative solutions and increased competition among financial service providers, ultimately reshaping the retail sector.
