Rimowa Opens First Street-front Store In Japan’s Chubu Region: A Blend Of Luxury And Tradition

Rimowa, a luxury travel accessories brand, has recently opened its inaugural street-front store in Sakae, Nagoya, situated in the heart of Japan’s Chubu region. The brand, which is part of the LVMH portfolio, is renowned for its premium range of suitcases, bags, and accessories.

Store Design and Location

The newly unveiled store, nestled amidst other high-end brands on Otsu-dori Street, merges traditional Japanese architecture with Rimowa’s own unique design aesthetic. Covering an impressive 190 square meters over two floors, the store’s design emphasizes the concept of lightness, achieved by the natural light streaming through its glass walls.

The ground floor of the store showcases a striking blend of two types of synthetic marbles, creating a stark contrast with the store’s luminous interior ambiance.

Customer Service and In-store Features

On the second floor, customers will find two dedicated repair counters offering hot stamping and click repair services. The store also features a secluded customer service area, designed to promote a calm and relaxed shopping environment. True to Rimowa’s commitment to design and quality, this area boasts furniture crafted by Marcel Breuer, a renowned figure in furniture design who received his education at Germany’s prestigious Bauhaus.