Sam’s Club China plans 40 more stores across China by the end of the year – with online sales anticipated to account for 13–15 per cent of its income throughout the territory by that time. The company says it will shortly launch a Sam’s Club store in Shanghai’s Qingpu, the second in Shanghai for the brand, which first opened in the city eight years ago in Pudong.
Sam’s Club operates as a members-only retail chain with a 2 million-strong membership.
“As we expand our business across China we also want to control quality and to make sure shoppers enjoy the shopping experience”, said president of Sam’s Club China Andrew Miles.
Sam’s Club’s existing Shanghai store underwent renovations that were completed last month, adding a wine tasting space, pharmacy, jewellery counter and optical center for eyewear.
“The remodelling of existing storefronts doesn’t just reflect a newer format but the way we treat our members and how we recruit members and introduce Sam’s Club” said Miles.
Membership of Sam’s Club China costs CNY260 (US$39) per annum, with premium memberships available at CNY680 ($100) annually. The majority of members join via WeChat.