Samsonite has reopened its flagship store at Hong Kong’s IFC Mall with the launch of a limited-time pop-up cafe.
Running until April 20, the Samsonite Cafe offers visitors a curated space to explore the brand’s sustainability initiatives in a lifestyle-driven setting.
The cafe aims to complement the newly renovated outlet, which showcases the brand’s first dedicated sustainability-led design.
As part of the activation, customers can enjoy complimentary coffee by registering as a Samsonite member at the pop-up store, or with any purchase made at the Samsonite IFC Mall store upon registering. Lifetime, Black, Platinum, and Gold Club members are eligible for complimentary coffee without any purchase.
Constructed using FSC-certified plywood and low-emission gypsum board, the store features display podiums and wall panels made from repurposed luggage shell edges and leftover backpack fabric.
To further lower its carbon footprint, more than 75 per cent of the renovation waste was sorted for recycling and processed by certified partners.
The store also incorporates motion-sensor LED lighting and enhanced air quality systems in line with global retail standards.
“Our inaugural sustainability concept at IFC Mall underscores our commitment to eco-friendly practices,” the company said.
“This approach exemplifies our belief that sustainability can redefine the retail experience and transform the lifestyle bag and luggage industry.”
