Samsung, Vinpearl, Vinamilk among most popular recruiters in Vietnam

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Vinamilk, Vinpearl, Samsung Electronics HCMC and McDonald’s are among the most popular recruiters in Vietnam this year, according to recruitment platform CareerViet.

The top five recruiters in the large business category are Vinamilk, Vinpearl, Samsung Electronics HCMC CE Complex, Masan Consumer and FPT IS, while the top five in the medium business category are McDonald’s, Guardian, Prep Technology, Nabati and Petrovietnam Securities Incorporated (PSI), according to a CareerViet survey on over 5,720 businesses from July 7 to October 31.

Vinpearl is the leading recruiter in food and beverage, accommodations and tourism, while the Hoa Sen group is the leading recruiter in construction, architecture and interior design. PNJ is the leading recruiter in retail, while Bim Group is the leading recruiter in real estate.

Popular recruiters are liked not only due to their attractive benefits, diverse working environments and incentives for personal development, but also thanks to their own brands, CareerViet said.

The survey also revealed that while Gen X workers prioritize stability and long-term benefits, Gen Y values development and work-life balance while Gen Z focuses more on flexibility, salaries and personal development.

83% of Gen Z workers surveyed said the main factors for them choosing their jobs are salaries and benefits, followed by working styles. They prefer workplaces that ensure holiday bonuses, have shorter working hours or offer hybrid working methods.

“They love a job with high incomes and ensures flexibility. 90% of Gen Z workers want to be trained in new skills, including communication, problem-solving, foreign languages, management and leadership,” said Tran Lien Phuong, director of research and strategic consulting at Amco Vietnam.

Workers’ perspectives from different generations will by a key factor for businesses to improve their HR policies, CareerViet said, adding that a workplace with different worker generations will help make it more competitive.

“A business’s success is not only shown through its business performance, but also policies to attract, keep and develop talents,” CareerViet said.

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