Bundaberg, a renowned brewed beverage firm, has joined forces with Snackbrands Australia’s Kettle Chips to reintroduce a limited-edition flavored snack, intriguingly referred to as Ginger Beer chips.
The collaboration aims to meet the distinctive taste preferences of Australians, combining the crunch and caramel nuances of Kettle with a flavor inspired by the ‘spicy-sweet’ taste profile of Bundaberg’s famed ginger beer.
John McLean, Bundaberg’s CEO, expressed satisfaction with the partnership and the response it garnered from the Australian audience. He further revealed the company’s anticipation to reintroduce Kettle’s Ginger Beer Chip this summer season.
“At the core of our operations lies the principle of taste,” McLean said. “Consequently, partnering with a company that shares our commitment to quality and flavorful products is an exciting venture for us.”
The Kettle Bundaberg Ginger Beer Chips will be available for purchase next month in 90g and 150g bags. Independent supermarkets and convenience stores across the country will stock the product.
James Deysel, the Managing Director of Snackbrands Australia, reflected on the successful reception of the product back in 2023. He stated, “The response was magnificent. It was evident that Australians were not yet ready to part with this product. This collaboration champions bold, unique, summer tastes and the type of innovation that sparks conversation.”
What is the collaboration between Bundaberg and Kettle Chips?
The collaboration involves the reintroduction of Kettle Bundaberg Ginger Beer Chips, a limited-edition flavored snack inspired by the ‘spicy-sweet’ taste profile of Bundaberg’s ginger beer.
Who will stock the Ginger Beer Chips?
The Kettle Bundaberg Ginger Beer Chips will be available for purchase in independent supermarkets and convenience stores across Australia.
What sizes will the Ginger Beer Chips be available in?
The Ginger Beer Chips will be sold in 90g and 150g bags.
