Seasoned Executive Felipe Garcia Alvarez Appointed As New Ceo Of Zalora, Set To Drive Brand Transformation

Zalora, an e-commerce fashion firm under the ownership of the Global Fashion Group (GFG), has recently announced the appointment of Felipe Garcia Alvarez as their new Chief Executive Officer (CEO). Alvarez is set to take up his role beginning in September.

A Seasoned Executive

Alvarez brings with him a wealth of experience that spans over two decades in the e-commerce fashion industry. His career has seen him hold key executive roles in leading digital brands across regions including Europe, Southeast Asia and the Middle East. Among the prominent digital brands he has served include Amazon UK, Lazada Singapore, and Namshi.

Driving Transformation

In his capacity as CEO, Alvarez will be at the helm of Zalora’s transformation journey. His focus areas will include improving product selection, enhancing customer engagement, and refining marketing strategies. He will be tasked with leading an all-encompassing brand transformation to fortify Zalora’s market presence and enhance its competitive edge.

GFG’s CEO, Christoph Barchewitz, extended a warm welcome to Alvarez, expressing pleasure at his decision to join GFG. Barchewitz expressed strong confidence in Alvarez’s ability to spearhead Zalora’s transformation, considering him instrumental to the brand’s future trajectory.