Sephora will open its first store in South Australia on October 10.
The beauty giant today revealed the launch date for its Rundle Mall store in Adelaide, and provided details about the opening day event.
“We will be taking over the section of Rundle Mall outside of our new store to create what we like to call, the Sephora Street Party,” Beth Glancey, country GM for Sephora Australia & New Zealand, said in a statement.
“There will be a huge stage, a live DJ, influencer appearances and Q&As, makeup stations and plenty of fun.”
Sephora is rewarding the first customers in line with free products, with the first 100 receiving an Anastasia Beverly Hills Modern Renaissance Palette ($76), and the next 400 picking up the Anastasia Beverly Hills Sugar Palette ($74).
The first 10 people in line will be invited to shop the store before it opens and receive $100 to spend.
According to Glancey, the store will be unlike any other Sephora location in Australia, with a particular focus on services, including a Benefit “brow bar” and the first dedicated skincare studio in the country.
Sephora’s services include make-up lessons as well as applications, with customers able to book in to receive a full makeover, while the Benefit “brow bar” allows customers to have their eyebrows, lips and chins styled, waxed, tinted, and tweezed.
Sephora confirmed earlier this month that it was entering South Australia for the first time, generating a strong response from local customers on social media.
“When we announced our Adelaide arrival two weeks ago we were met with such excitement by our clients. We had over 2,500 ‘likes’, 900 ‘comments’ and 75 ‘shares’ on Facebook and Instagram,” Glancey said.