Shake Shack Hong Kong makes its debut on Tuesday at IFC mall in Central. With panoramic views of Victoria Harbour, the eatery will be able to seat more than 46 guests. As a modern “roadside” burger stand that began as a hot-dog cart in New York’s Madison Square Park, Shake Shack has gained a global following for its Flat-top Dogs with all-natural beef and no hormones and antibiotics, served on a non-GMO Martin’s Potato Roll.
As well as the New York City brand’s classics of burgers, hot dogs and fries, Hong Kong Shack will serve localised menu items like milk tea shake (vanilla custard blended with black tea), French toast (with vanilla custard, peanut-butter sauce and banana, topped with maple sugar), the Heart & Tart of Central (vanilla custard, egg tart and strawberry puree) and That’s My Jam (vanilla custard, mango/passion fruit jam, raspberries and crumbled shortbread).
Its crinkle-cut fries can be served plain or with a special blend of American and cheddar cheese sauce.
Hong Kong Shack customers will also be offered the classic ShackBurger, a cheeseburger made from premium whole-muscle cuts of Angus beef, topped with lettuce, tomato and house-made ShackSauce. A meat-free option is the ’Shroom Burger, a crisp-fried portobello mushroom filled with melted muenster and cheddar cheese, topped with lettuce, tomato and ShackSauce.
Brooklyn Brewery makes an exclusive ShackMeister Ale for Shake Shack, and as well as this the Hong Kong outlet will include beers by Gweilo, Heroes, HK Yau, Moonzen and Young Master. Wine is served by the glass, including Shack Red and Shack White from Gotham Project Winery in the US.
To mark the eatery’s opening in Hong Kong, the first 100 people in line when doors open on Tuesday will be given a pair of Shake Shack sunglasses. And as part of Shake Shack’s mission to Stand for Something Good, the outlet will donate 5 per cent of sales to ChickenSoup Foundation, a non-profit that seeks to empower at-risk children in Hong Kong.
Shake Shack has more than 90 locations in 19 US states and more than 50 international locations including Dubai, Istanbul, London, Moscow, Seoul and Tokyo.