Philippines fast-food operator Shakey’s Pizza Asia says it plans to continue expansion across the region by opening 20 new stores this year. The openings will see the brand’s total outlets increase to 248 locations, according to a statement released by the firm on Wednesday. “We continue to see consumer spending fueling the Philippine economy, which is still one of Southeast Asia’s fastest-growing markets,” said president and CEO Vicente L Gregorio.
Shakeys reached its target of opening 20 new stores last year, expanding mostly outside first-tier cities. “We are focused on expanding outside Metro Manila where we see great potential in terms of demand for the premium yet affordable dining experience we provide. We also tapped more local partners … to run our provincial operations and to ensure that we have on-the-ground accountability even in farther-flung areas,” said Gregorio.
Shakeys has operated in the Philippines since 1975 under Shakey’s Pizza Asia, which has stores in several international territories and opened its second Dubai location last year with record-breaking first-day sales.