Shein to launch global integrated marketplace

SHEIN, the global e-retailer of fashion, beauty and lifestyle products, today announced the launch of its global integrated marketplace. SHEIN Marketplace, which the company introduced in Brazil last month, will launch next in the U.S. before rolling out to other global markets. The platform will host local and international third-party sellers on the SHEIN site alongside SHEIN-branded apparel products, as the company expands to meet increasing demands for product variety.

SHEIN Marketplace will allow sellers to access SHEIN’s real-time insights and learn from the company’s on-demand production and demand measurement capabilities. Through use of this unique model for over a decade, SHEIN has been providing cost savings and competitive pricing for its customers. Sellers will further benefit from access to SHEIN’s extensive customer base, a seamless process for product fulfillment, and SHEIN’s global brand marketing and social channel exposure.

SHEIN Marketplace sellers will agree to and be bound by SHEIN’s Marketplace Services Agreement and Policies, which include a Code of Conduct and policies and terms protecting the customer experience.

“SHEIN is committed to delivering the best shopping experience for customers and empowering the communities where we operate while doing so,” said Sky Xu, Chief Executive Officer of SHEIN. “By bringing new sellers onto SHEIN Marketplace that are aligned with our vision of making the beauty of fashion to all, we are creating increased value for our customers while enabling local businesses to grow with us.”